AI washing
Exaggerating how much AI a product really uses, for marketing.
For example
An "AI-powered" fan that is really just a timer.
Related terms
- Attention economy A world where apps compete to hold people’s attention.
- Domain expert A person who knows a job or subject deeply, from real experience.
- Foundation model A large, general model that many products are built on.
- Proof of concept (PoC) A small trial to check whether an AI idea works before spending big.
- Return on investment (ROI) What you gain compared with what you spend.
- Software as a service (SaaS) Software you rent online by subscription instead of installing.